Maria Stoltenberg
CRM marketing specialist
Looking for new opportunity to make a change. The digital way.


I've created a union of creativity and data analytics
More than 6 years in b2c & b2b marketing. Presented with challenges, I don't back down. I'm constantly learning and adapting in order to create high-quality results. I look forward to hearing about your project and planning its success together!
Marketing Tech Stack
Competencies
Marketing Specialist
Outside-the-box & data-driven
Creating win-win solutions for growth
Technology Enthusiast
Fan of AI, crypto & Web-3
Learning by doing, trying to catch opportunities
Sports Nutritionist
Health & wellness lifestyle adept
Helping astronauts take care of their spacesuits
Cases
Turn-Key Bariatric Product Launch
From packaging development and pre-lunch to reaching 2 markets in 3 months
B2B Go-to-Market Strategy
Strategic marketing efforts to successfully launch innovative SaaS products
Transformation of Brand Identity
The strategic overhaul of brand identity during a challenges of the pandemic lockdown
Recommendations
Work Experience
2021-present
Marketing Consultant & Strategist (freelance, contract)
Remote
Real Estate Agency (PT), Convertible Car Rental (PT), Health, Wellness and Beauty support (CIS, USA), AI-products (ZA, USA), etc
- Delivered full-cycle marketing for SMBs across the US and Europe: GTM strategy, CRM setup, CRO-focused funnels (+40% CR), SEO & paid media (+75% traffic, +140% engagement), and UX redesigns (+25% CR).
2021-2023
Marketing strategist
InBalance, Nutritional Supplement
Nutritional Supplements producer, 100+ unique botanical ingredients from around the world, 3 contract sites and our own production laboratory, 4 product lines, 2 offices in the U.S and RF
- Launched a bariatric supplement line for the CIS and UAE within a 4-month sprint, boosting the conversion rate from 3% to 37%, increasing SQLs by 40%, and 4x B2B growth. Successfully implemented a CRM system to support marketing, HR, and sales, improving operational efficiency and budget control.
2019-2021
Marketing generalist
PARUS, Fitness & beauty company
Top-10 city rankings, partner of a huge number of well-known companies including Russia's largest air shipping company Aeroflot and Saint-Petersburg Government
- Led a 3-month brand renewal based on deep audience insights, cutting CPA by 45% and increasing SQLs by 30% during the pandemic. Built a full analytics system achieving ROMI > 300%.
2018-2019
Marketing specialist
PROMT, Autotranslation system
Translates more than 25 languages. Headquartered in Cyprus and also has offices in Moscow (Russia), San Francisco (US), Hamburg (Germany)
- Led 2 major product launches and a 2018 World Cup campaign (1.5-month deadline), driving +31% promo sales, +41% email sales, and +15% partner sales YoY.
2018-2019
Marketing specialist
A.S. Watsons, FMSG retail
The world's largest international health and beauty retailer, 16,000 stores in 27 markets worldwide, serving over 5.3 billion customers every year, and over 137 million loyalty program members
- Managed monthly product catalogs and vendor communication system, improving content quality and securing extra funding. Shaped brand voice and influencer strategy, hitting annual KPIs in 4 months.
Professional skills
Entrepreneurial Mindset
Go-to-Market Planning
Brand identity creation
Digital Analytics
Education
2015-2019
Ben Weider's College of Fitness and Bodybuilding
Sports nutritionist and Gym instructor
2015-2019
St.Petersburg State Institute of Culture and Arts
Master’s degree in Social Management
Languages
English (C1)
Portuguese (B1)
German (A2)
Russian (Native)
Offline moments, online
Get in Touch
Want to hear more about how I can help your project succeed? Send me an email or call and let's talk about your needs!