Maria Stoltenberg

CRM marketing specialist

Looking for new opportunity to make a change. The digital way.

I've created a union of creativity and data analytics

More than 6 years in b2c & b2b marketing. Presented with challenges, I don't back down. I'm constantly learning and adapting in order to create high-quality results. I look forward to hearing about your project and planning its success together!

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Marketing Tech Stack

Competencies

Marketing Specialist

Outside-the-box & data-driven 

Creating win-win solutions for growth

Technology Enthusiast

Fan of AI, crypto & Web-3

Learning by doing, trying to catch opportunities

Sports Nutritionist

Health & wellness lifestyle adept

Helping astronauts take care of their spacesuits

Cases

Turn-Key Bariatric Product Launch

From packaging development and pre-lunch to reaching 2 markets in 3 months 

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B2B Go-to-Market  Strategy

Strategic marketing efforts to successfully launch innovative SaaS products

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Transformation of Brand Identity

The strategic overhaul of brand identity during a challenges of the pandemic lockdown

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Recommendations

Work Experience

2021-present

Marketing Consultant & Strategist (freelance, contract)

Remote

Real Estate Agency (PT), Convertible Car Rental (PT), Health, Wellness and Beauty support (CIS, USA), AI-products (ZA, USA), etc

  • Delivered full-cycle marketing for SMBs across the US and Europe: GTM strategy, CRM setup, CRO-focused funnels (+40% CR), SEO & paid media (+75% traffic, +140% engagement), and UX redesigns (+25% CR).
2021-2023

Marketing strategist

InBalance, Nutritional Supplement

Nutritional Supplements producer, 100+ unique botanical ingredients from around the world, 3 contract sites and our own production laboratory, 4 product lines, 2 offices in the U.S and RF

  • Launched a bariatric supplement line for the CIS and UAE within a 4-month sprint, boosting the conversion rate from 3% to 37%, increasing SQLs by 40%, and 4x B2B growth. Successfully implemented a CRM system to support marketing, HR, and sales, improving operational efficiency and budget control.
2019-2021

Marketing generalist

PARUS, Fitness & beauty company

Top-10 city rankings, partner of a huge number of well-known companies including Russia's largest air shipping company Aeroflot and Saint-Petersburg Government

  • Led a 3-month brand renewal based on deep audience insights, cutting CPA by 45% and increasing SQLs by 30% during the pandemic. Built a full analytics system achieving ROMI > 300%.
2018-2019

Marketing specialist

PROMT, Autotranslation system 

Translates more than 25 languages. Headquartered in Cyprus and also has offices in Moscow (Russia), San Francisco (US), Hamburg (Germany)

  • Led 2 major product launches and a 2018 World Cup campaign (1.5-month deadline), driving +31% promo sales, +41% email sales, and +15% partner sales YoY.
2018-2019

Marketing specialist

A.S. Watsons, FMSG retail

The world's largest international health and beauty retailer, 16,000 stores in 27 markets worldwide, serving over 5.3 billion customers every year, and over 137 million loyalty program members

  • Managed monthly product catalogs and vendor communication system, improving content quality and securing extra funding. Shaped brand voice and influencer strategy, hitting annual KPIs in 4 months.

Professional skills

Entrepreneurial Mindset

Go-to-Market Planning

Brand identity creation

Digital Analytics

Education


2015-2019

Ben Weider's College of Fitness and Bodybuilding

Sports nutritionist and Gym instructor


2015-2019

St.Petersburg State Institute of Culture and Arts

Master’s degree in Social Management

Languages

English (C1)

Portuguese (B1)

German (A2)

Russian (Native)

Offline moments, online

Join me

Get in Touch

Want to hear more about how I can help your project succeed? Send me an email or call and let's talk about your needs!